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What Branding Means in Food Service?
Your 'Brand' communicates your value and appeal to a potential guest. Let them know what makes your business unique. If you're known for...
David B Townsend
Jul 8, 20212 min read


Importance of Food Styling for Restaurants
It begins before any element of cooking begins. Deciding how to build the presentation will dictate the methods and the plating.
David B Townsend
Jul 8, 20212 min read


Service: Your Competitive Edge in Foodservice
In a recent article from Jillian Kramer writing for food & wine.com ( March 23, 2018) talks about the dynamic changes coming to the...
David B Townsend
Jul 8, 20213 min read


Restaurateurs: 3 Fundamental Marketing Functions
3 TIPS, 3 FUNDAMENTAL MARKET FUNCTIONS, Signature Menu Items, Run High Food Costs, Design Visually for Social Media.
David B Townsend
Jul 8, 20214 min read


Tilapia, Not on my Table!
According to some studies farm raised Tilapia is more detrimental to heart health than eating bacon or a hamburger.
David B Townsend
Jul 8, 20214 min read


Elements of Visual Marketing
Here is a punch list of visual elements to consider when developing a marketing plan. Beginning with store décor, merchandising, and color
David B Townsend
Jul 8, 20214 min read


Menu Descriptions Create Expectation and Exploration
Antonio Ayestan caters the biggest outdoor event at Empire Mine SHP, for Sierra Nevada Hospital Foundation. His Filet is always a hit
David B Townsend
Jul 8, 20213 min read


Daunting Tasks of Creating and Marketing a Restaurant
Creating a restaurant is Daunting, It requires an awareness of food and design trends, technology; sales tracking, costs, and marketing.
David B Townsend
Jul 8, 20214 min read


Local Links- Grass Valley, Nevada City, Truckee, Auburn
I'd like to share some local area Web-Links for favorites in Food & Beverage. Antonio Ayestaran Custom Catering One of the finest...
David B Townsend
Jul 8, 20212 min read


3 Keys to Highlighting your Restaurant Menu
3 Tips Restaurant Social Media Marketing. Style your photo shoot. You need lighting and a story. Hire someone to direct the process.
David B Townsend
Jul 8, 20212 min read


Pig Farmng in Nevada County
I live in Nevada County in the Sierra Foothills of California, where the farm to fork movement has gained so much strength in the past...
David B Townsend
Jul 8, 20212 min read


3-Minute Rule, first impression of great food-service
the ‘Three Minute Rule’ as it relates to the restaurant business. I often use it to exemplify the importance of creating a first impression
David B Townsend
Jul 8, 20213 min read
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